Many web based sellers make themselves ragged with search engines constantly varying their algorithms. Still, there are a few practices that have not been modified through time. You can stick to these simple tips to enhance your placement:
* Be sure not to be too quick to adjust domain names. Most search engines have a waiting period delay for any new domain – it can take as long as 6 months to a year in order for your keyword terms to begin showing up in the search engine results.
* Create your web pages for your potential clients, not the search engine bots. You must consider what impression your website gives your potential customers – you will be able to create a better domain which the search engine crawlers will index.
* Perform Extensive Keyword Research. Everything else will revolve around the keyword phrases you choose, so it’s essential you choose the best keywords. WordTracker.com and KeywordDiscovery.com are two keyword tools that tell you what words individuals are looking for and recommends words you can implement.
* Create and classify your website design and navigation based on your keywords. Your homepage must be optimized for the more general keyword phrases¦ Your individual web pages must be optimized for the individual keyword phrases. If possible, use keywords as your navigation words.
* Program your site to be “bot” friendly. Search engines send out “bots ” to gather data from your site so they better see how to rank it.
¢ Build your navigation links using HTML, not JavaScript Bots can not decode JavaScript and won’t be capable to see your data.
¢ Do not use Flash to create your web pages – this creates nothing for the bots to read. If the search engine crawlers can’t decrypt your website, they can’t class your web page.
¢ Take care to make sure your copy is HTML, and not a image a text screen. Your page may look like HTML. However if you have got a text graphic, all the bots will discover is a blank site.
* Use anchor text on your internal text links. Within the text links on your web page, apply the keyword that explains the web page you are clicking to.
Do not be bound to any one keyword or phrase. Optimize your sites pages for all the applicable keyword phrases. If you can get good search engine results for a a couple of the keywords, they are going to total up to a lot more than using only one keyword that you truly believe is the big money keyword.
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