Software Giants Microsoft Sell Online Advertising Agency Razorfish

Microsoft is reportedly looking to sell its online advertising agency Razorfish just two years after acquiring it as part of a $6bn deal for parent company aQuantive Inc. According to a report in the Financial Times, Microsoft has brought in the investment bank Morgan Stanley to seek out a potential buyer for the agency, which according to predictions should sell for somewhere between $600 million and $700 million in the current economic climate. There has been some speculation about whether or not Microsoft would part with Razorfish as part of its plans to cut back on unnecessary costs and concentrate purely on its core business during the recession. more… Software Giants Microsoft Sell Online Advertising Agency Razorfish