One of the easiest way to rank well online, is to replicate the online marketing strategy of a competitor who is ranking well in search engines like google. The website owner(or their marketing agency), should prepare a comprehensive links list of the competitor’s website and then try to get the same links for their own website, to improve their search engine ranking and get more visitors to their website. It may take some time to compile a megalog of their competitors link strategy, however it will be useful in future.