Before putting any effort whatsoever into creating any web pages you should have considered how you intend to get people to visit and ‘consume’ your content. Regardless of whether you are creating web pages for business, as a hobby or to inform there will inevitable come a time when you are going to want get people to come to your web pages. You need a significant proportion of your traffic to come from the search engines. Certainly the lowest cost and best targeted traffic will always be brought to you by the search engines.
Search engines make money through presenting searchers with answers they are looking for. The number one goal of every search engine is to attract users and increase loyalty and this can only be done by delivering what the searchers are looking for in a relevant and timely fashion. User loyalty directly translates to a stronger brand and higher revenues for the search engines. You and your web pages face a similar challenge.Make your users experience your number one priority so they return to your web pages time and time again.
So how do you do this?. You have two choices but there is nothing to stop you doing both if you have money and time. You can pay for advertising, commonly known as Pay per Click or you can create great content and get people to link to it.
Without a keyword or a key phrase search engines will simply ignore content. The whole user experience starts with a keyword or key phrase being entered into the search engine to tell it what the user is looking for. The search engine goes and looks in its vast index of web pages and selects the most relevant web pages and then returns them in a list that is ordered in terms of relevance and authority. The two factors that decide what results a search engine returns are authority and relevancy.
Relevance is determined by the occurrence of keywords in the web page content and authority is largely derived from back links from other web pages. The search engines determine the order in which web pages are indexed on the results pages by the number of back links to the page and their respective authority.
Back links are critical to the quality of the search engines perception of your web pages.
Back links play two important roles they direct traffic to your web site and factor in the search engines deciding the position of your web pages in the index of results. Users finding web pages with back links to your web page will click on your back links and visit your site if the keyword text in your back link is relevant to what they are searching for. The technical term for text associated with a back link is “anchor text” and this play a role in the value attributed to every back link discovered by the search engines. Back links fall into a range of values that are derived from origin and anchor text.
The authority on the page from which a back links originates can influence the potency of the link to your web page.The higher the authority of the linking pages, the higher is the authority passed to your pages.